Case Study: NSW Government helps students choose careers with LifeLauncher by The Customer Experience Company

NSW Government boosts career exploration with The Customer Experience Company and 93,000+ LifeLauncher users

The NSW Government, through its Department of Industry, faced the challenge of increasing enrolments in Vocational Education and Training (VET) due to entrenched negative perceptions and a lack of quality information. They engaged The Customer Experience Company to overcome these cognitive barriers and provide better career guidance for high school students.

The Customer Experience Company designed and tested LifeLauncher, a personalised digital platform that serves as a single source of truth for tertiary education. This solution helped students manage their research and explore VET options. The impact was significant, with the platform becoming the "go-to" resource, achieving over 93,000 unique users and helping 56% of surveyed students find a post-school option.

NSW Government