Case Study: NSW EPA boosts littering awareness and engagement with The Customer Experience Company

NSW EPA boosts website engagement by 77% with The Customer Experience Company

The NSW EPA engaged The Customer Experience Company to reinvigorate its "Don’t Be A Tosser" microsite. The challenge was to transform the boring subject of rubbish into an engaging digital channel that would educate the community on the impacts of littering and empower positive behaviour change, specifically targeting core litterers.

The Customer Experience Company designed an interactive, "build ready" prototype featuring localized educational journeys, quizzes, and pledge prompts. This solution allowed users to explore the impacts of littering in an engaging way. The vendor's work resulted in a 77% increase in website engagement and was awarded a prestigious Good Design Award in 2022.

NSW EPA