Case Study: NGS Super drives retention and acquisition with Customer Experience Research from The Customer Experience Company

NGS Super shifts customer experience focus in 7 weeks with The Customer Experience Company

NGS Super, a leading industry super fund for education professionals, sought to differentiate its customer experience in a competitive market. Their challenge was to shift from a process-driven approach to a human-centered design model to drive member retention and acquisition. To achieve this, they engaged The Customer Experience Company for expert guidance.

The Customer Experience Company conducted comprehensive member research to uncover key needs and pivotal customer moments. They synthesized these findings into actionable insights, personas, and storyboards. This work provided NGS Super with a clear blueprint to improve marketing, content, and digital channels, enabling them to resonate more effectively with their audience and lay the groundwork for future growth.

NGS Super