The Customer Experience Company
46 Case Studies
Case Study: MDA National boosts Junior Doctor engagement with The Customer Experience Company
A The Customer Experience Company Case Study
MDA National boosts Junior Doctor engagement by 100% with The Customer Experience Company
The Customer Experience Company was engaged by MDA National, a leading Australian medical indemnity insurer, to help build loyalty among junior doctors. The challenge was to better serve these members in a competitive industry, as they faced increasing pressure and burnout, and to help MDA National find an edge against larger competitors.
The Customer Experience Company conducted extensive qualitative research to uncover insights and translate them into a validated strategy. This led to a suite of service experience changes oriented toward the emotional needs of junior doctors. The solution resulted in a 100% increase in junior doctor customers by September 2023 and the work was awarded a 2023 Australian Good Design Award.
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