Case Study: Lion achieves a mobile-first digital marketplace with The Customer Experience Company

Lion launches Lion Marketplace in 12 weeks with The Customer Experience Company

Lion, a beverage company, approached The Customer Experience Company with the challenge of becoming the easiest company in their industry to do business with. Their business customers faced difficulties with ordering, cash management, and administrative tasks, a situation further complicated by industry changes and the Covid-19 pandemic. Lion needed to better serve their customers by creating a superior digital experience.

The Customer Experience Company used Voice of Customer data to identify key opportunities and collaboratively designed twelve customer-focused initiatives. These included creating a mobile-first digital self-service platform, Lion Marketplace, which streamlined ordering and reduced admin for customers. The solution was a success, leading to a prestigious Good Design Award in 2022, growing adoption rates, and continuous positive customer feedback.

Lion