Case Study: SocialInsider achieves 28% higher trial-user conversion with Custify

How SocialInsider uses segments and automation to improve proactive outreach by 300% and trial user conversion rates by 28%

SocialInsider, a social media analytics SaaS company, faced significant challenges in understanding and converting trial users and managing its customer base efficiently. Their small customer success team lacked the processes to segment clients by value or product usage, resulting in a reactive, inefficient approach that hindered growth and made it difficult to demonstrate the team's value. They turned to Custify for a solution.

Implementing Custify provided SocialInsider with centralized customer data and automation. The platform enabled them to map customer journeys, create targeted segments, and set up automated alerts and communication playbooks. This solution from Custify yielded impressive results: a 28% improvement in trial-user conversion rates, a 300% increase in proactive customer messaging, and a 150% boost in team productivity without adding new staff.

SocialInsider

Razvan Visan

Chief Executive Officer