Case Study: Referrizer recovers 25% of cancelled clients with Custify

How Referrizer used Custify to recover cancelled clients

Referrizer, a SaaS marketing platform, faced a significant and dangerous increase in client churn, receiving 110 cancellation requests in two months. Their challenge was to quickly identify the causes and develop a process to retain these clients. They turned to the customer success platform Custify to gain the insights needed to address this problem.

Using Custify, Referrizer implemented a systematic offboarding process. By analyzing customer data such as health scores and feature usage, their team was able to prepare targeted counteroffers for exit interviews. This strategy allowed them to recover 25% of the clients who had asked to cancel, saving an estimated $56,000 in annual revenue within just two months. Custify provided the critical data that made this efficient and profitable recovery process possible.

Referrizer

Shawn Klajic

Part Owner, VP of Customer Success