Case Study: Lenovo achieves 113% increase in daily visitors and 143% increase in repeat visits with Curata

Lenovo Uses Curata To Infuse Content Into Windows 8.1 App On Lenovo Pcs And Tablets, Worldwide

Lenovo consolidated its device support and guidance into the preloaded Lenovo Companion app for millions of Windows 8.1 PCs and tablets but faced a content challenge: the in-house team couldn’t produce enough localized editorial to meet global demand across 16 languages and seven key markets, and needed a system to curate and publish high-quality third‑party tech content for tech‑savvy users.

Lenovo adopted Curata to identify reputable local publishers, enable multi‑language curation, and publish curated articles to the app with a single click. The effort boosted average daily visits by 113% and repeat visitation by 143%, made Lenovo Companion the company’s top‑performing app, and improved cross‑team collaboration and editorial planning.

Lenovo

Caroline Lalla

Content Manager