Case Study: Fossil Group achieves 79% Instagram follower growth and 278% Instagram traffic increase with Curalate

How Fossil Unlocks Traffic and Sales with Instagram

Fossil, the accessories and wearable-tech retailer, wanted to turn its Instagram presence into a measurable mobile marketing channel that drives traffic and sales. Over a six-month push the brand focused on making its visual content actionable and amplifying authentic customer photos to better connect social engagement with commerce.

Using Curalate Like2Buy to make Instagram images shoppable and Fanreel to showcase user-generated lifestyle galleries on site, Fossil unlocked Instagram as an engagement, traffic and revenue driver. The program delivered a 79% increase in followers and a 278% increase in Instagram-driven traffic (6/1/2015–1/31/2016), boosted cross-channel performance, and showed that socially engaged customers spend more and remain loyal to the brand.

Fossil Group