Case Study: Seasalt Cornwall achieves stronger leadership and 5–10% higher store sales with Culture Amp

How Seasalt Cornwall used Culture Amp to develop leaders

Seasalt Cornwall is a family-founded clothing brand growing rapidly to 64 stores and over 1,000 employees across the UK and Ireland. Rapid expansion made it hard to maintain the company’s Cornish identity and culture, and many operational staff fast-tracked into management were struggling without clear development or career paths. An outdated paper survey left leaders without the timely, detailed insights needed to address these issues.

Seasalt adopted Culture Amp for fast, accurate digital engagement surveys (including kiosk access for store teams), achieving ~90% participation and a 71% baseline engagement score; results were analyzed and presented within weeks. Data-driven actions—career progression boards, wellbeing programs, and manager-led team plans—narrowed performance gaps, lifted overall engagement by about 4% year-over-year, and drove a 5–10% sales uplift in the most engaged stores.

Seasalt Cornwall

James Hampton

Learning & Development Manager