Case Study: Scout24 achieves stronger leadership culture and employee engagement with Culture Amp

How Scout24 used Culture Amp to develop leaders

Scout24, the digital marketplaces company behind ImmobilienScout24 and AutoScout24, faced major operational, management, and cultural disruption after a change in ownership and rapid transformation into an agile digital organization. With no clear measurement in place, HR and leadership struggled to understand the root causes of employee friction and insecurity, so Scout24 turned to Culture Amp’s employee engagement platform for better data and benchmarking.

Culture Amp helped Scout24 launch regular engagement surveys, share results quickly, and equip managers to lead follow-up conversations with their teams. The approach boosted survey participation from about 75% to the upper 80s, strengthened manager ownership, and helped Scout24 focus on leadership culture and learning and development; in Germany, favorable scores for regular manager feedback improved by 33 percentage points over two years.

Scout24

Jenny Walther

Senior Engagement Specialist