Case Study: oOh!media achieves cultural consistency and improved performance with Culture Amp

How oOh!media leveraged employee feedback to build cultural consistency during change and drive performance

oOh!media, Australia and New Zealand’s leading out-of-home advertising company, faced cultural inconsistency after an acquisition created parallel review processes and “micro-cultures” across its 850-person workforce. The People and Culture team also needed a more agile way to gather employee feedback, improve manager conversations, and support teams through remote work and change. Culture Amp’s Engagement and Performance products were used to replace a rigid annual survey process.

Culture Amp helped oOh!media move to continuous feedback with tailored engagement surveys, half-yearly pulse checks, and automated performance check-ins in one system. The result was more consistent listening and action across teams, survey completion rates consistently above 80%, average engagement scores of 80% during COVID-19 pulse checks, and wellbeing scores in the 90s. Culture Amp also helped the company identify key improvement areas — communication, change management, and cross-functional collaboration — and respond faster during the pandemic.

oOh!media

Steve Reid

Chief People and Culture Officer