Case Study: FreeAgent achieves stronger employee engagement and clearer people practices with Culture Amp

How FreeAgent identified opportunities to enhance employee engagement

FreeAgent, a UK accounting software company, needed to build an HR and people operations function as it scaled rapidly and prepared for an IPO, while preserving the culture that helped drive its growth. The team also lacked confidence in clunky HR tools and needed reliable data to understand employee sentiment and guide decisions. FreeAgent used Culture Amp to run employee engagement surveys and Pulse checks, helping it identify the biggest challenges around learning and development, feedback, recognition, and career clarity.

With Culture Amp, FreeAgent introduced salary bands, clearer promotion frameworks, a broader learning and development program, improved onboarding, and ongoing feedback initiatives. Culture Amp also supported communication through the NatWest Group acquisition and helped FreeAgent act on inclusion feedback. Measurable results included Learning & Development scores rising from 61% to 78% and Feedback & Recognition increasing from 53% to 63%, while staff attrition stayed low at 7.6%, well below the technology industry average of 13.2%.

FreeAgent

Donald Lindsay

People Operations Director