Case Study: Cogent achieves a 41-point rise in engagement and stronger company culture with Culture Amp

How Cogent improved company culture with Culture Amp

Cogent, a 30-person software consultancy in Melbourne, struggled with communication across off-site teams and lacked a clear, motivating company vision. When CEO Mark Wells joined in 2016 he prioritized culture and sought better insight into employee sentiment to know where to focus improvement efforts.

Using Culture Amp to collect and analyze feedback, Cogent crafted a vision—“Melbourne’s most loved maker of novel digital businesses”—aligned daily work to that purpose through an offsite and team activities, and began scoring projects by business impact with quarterly updates. The result: agreement that leadership communicated a motivating vision rose by 41 percentage points, engagement became a board priority, and revenue has grown in step with improving engagement.

Cogent

Mark Wells

Chief Executive Officer