Case Study: Auto Trader achieves a 9% reduction in employee turnover and £486,000 recruitment cost savings with Culture Amp

How Auto Trader improved employee retention

Auto Trader, the UK and Ireland’s largest digital automotive marketplace with 800+ employees, faced major change after shifting from print to digital and consolidating 30 offices into three. That transformation created uncertainty about employee engagement and retention—longer commutes, changed routines and uneven experiences across teams left leaders unsure whether turnover would rise.

People leaders implemented Culture Amp’s Engagement and Experience tools to run fast, customizable surveys, act on real-time insights, and capture lifecycle and exit feedback. The program drove a 91% survey response rate, a 43% reduction in developer turnover and a 9% overall drop in turnover (saving ~£486,000 in recruitment costs), while supporting a culture-first approach that coincided with a 9% revenue increase and 18% operating profit growth.

Auto Trader

Christos Tsaprounis

Auto Trader