Case Study: AppsFlyer boosts employee engagement and well-being with Culture Amp

How AppsFlyer went from startup to a people-centric pioneer

AppsFlyer, a mobile marketing analytics startup, needed a better way to scale employee feedback as it entered hyper-growth and expanded from 450 to 1,000+ employees. The company turned to Culture Amp to measure engagement, surface insights, and help leadership build trust while preserving its transparent, people-focused culture.

Using Culture Amp’s employee engagement platform, AppsFlyer ran multiple surveys and paired the results with a dedicated People Analytics team to drive action. The company achieved strong results, including 91% engagement and 89% participation in its first survey, 95% favorable pride scores during the pandemic, and a later high of 93% participation with 90% engagement; it also improved well-being, work-life balance, connection, and diversity and inclusion through changes like expanded benefits and parental leave.

AppsFlyer

Orit Cohen

Director of People Analytics