Case Study: Global Cosmetic Company achieves faster time to market and improved customer experience with CSS Corp

Digital Customer Experience Management for a Global Cosmetics Company

Global Cosmetic Company, a global leader in upscale cosmetics with more than 1,000 brands, needed to modernize its aging digital core to better support growing brand complexity and improve differentiation across the market. CSS Corp was brought in to help the company upgrade its technology strategy and operating model for stronger day-to-day operations and a better omnichannel brand experience.

CSS Corp delivered a digital transformation program spanning digital content management, consumer experience transformation, quality assurance, and accessibility testing, including migration from a PERL-based CMS to Drupal, social and wallet integrations, Selenium-based automation, and ADA/WCAG accessibility remediation. The results included an 85% increase in CSAT, 20% faster time to market, 95% automation of early ADA defect detection, and an 18% reduction in total cost of ownership.