Case Study: Leading Ice Cream Brand achieves scalable, downtime-free campaign performance with CSS Corp

CSS Corp brings predictability and control to website infrastructure provisioning of a leading ice cream brand

CSS Corp worked with a leading ice cream brand, a premium ice cream maker and consumer goods company, to address a recurring challenge around its annual free-cone day campaign. The brand’s website saw a major traffic spike each year, but its existing infrastructure was not scalable, which led to performance bottlenecks, limited visibility into capacity, and high costs from adding servers manually.

CSS Corp implemented a scalable AWS-based infrastructure and used its proprietary performance-testing capabilities to simulate peak demand across the web, application, and database layers. By scaling up for load testing and scaling back after the campaign, CSS Corp eliminated residual infrastructure costs and improved control over spend, with monthly infrastructure costs moving from $1,000 before the campaign to $5,000 during it and back to $1,000 afterward, while delivering a successful, downtime-free campaign with predictable capacity planning.