Case Study: Jersey Mike’s Subs achieves franchisee growth and data-driven decisions with CrunchTime BizIQ

How Jersey Mike’s Subs uses business intelligence to turn data into actionable strategies

Jersey Mike’s Subs, a fast-growing sub sandwich chain with over 2,000 locations, needed better tools to help franchisees run profitable, operationally efficient restaurants. While their POS captured transactions, it couldn’t provide the granular, fast analysis leadership and owners required to turn data into action.

By implementing CrunchTime’s BizIQ to aggregate POS, accounting, labor and vendor data, Jersey Mike’s gained a 360° view of operations and instant reporting. The platform let them compare profitability across stores, debunk myths (e.g., cheese steak sales were 18% vs. the believed 40%), target promotions and rewards to drive slower dayparts, and validate market pricing — insights that improved decision-making and helped franchisees grow.

Jersey Mike’s Subs

Rich Hope

Chief Marketing Officer