Case Study: Gong cha USA achieves stronger operational consistency and guest loyalty with Crunchtime

Gong cha uses Zenput to improve task completion, guest return visits, and brand standards

Gong Cha USA, a fast-growing beverage franchise with more than 400 stores in North America, needed a scalable way to keep operations consistent across a complex network of master and sub-franchisees. As it planned to add 300+ U.S. locations, the company turned to Crunchtime’s Zenput platform to improve communication, standardize processes, and maintain brand integrity at scale.

Crunchtime implemented Zenput with standardized checklists, audits, and store excellence guides to streamline task execution and give leadership real-time visibility into performance. Within the first year, Gong Cha USA saw a 49% improvement in daily task completion, a 20% increase in brand standard compliance, a 25% rise in guest return rates, and a 20% increase in NPS, while one low-performing franchisee became a top-three operator in just 90 days.

Gong Cha USA

Rebecca Kahn

Franchise Business Leader for U.S. & Canada