Case Study: UserTesting achieves higher-quality prospecting and stronger pipeline with Crunchbase

UserTesting’s Sales Team Used Crunchbase To Find High-Growth Prospects

UserTesting, a human insight platform for companies, needed a better way to separate high-quality prospects from low-quality ones and identify startups most likely to buy. Its sales team was spending too much time on inbound and outbound leads that were not ready to make a decision, so it turned to Crunchbase Business to improve prospecting and account qualification.

With Crunchbase Business and its Salesforce integration, UserTesting gained access to private company data such as employee size, location, funding, and investors, helping the team target high-growth startups and personalize outreach. Using Crunchbase, the team of 18 identified 2,362 new qualified accounts in eight months, saved time on account creation, and improved sales effectiveness with real-time alerts and better social proof.

UserTesting

Katie Harkins

VP of Sales