Case Study: Outreach saves 6–7 hours of research time each month with Crunchbase

Outreach’s Sales Reps Save 6-7 Hours of Research Time Each Month Using Crunchbase

Outreach, a sales engagement platform using AI for predictive analytics, needed a way to consolidate account-level information from multiple third parties into a single sales enablement experience. The company used Crunchbase’s API to add timely funding and company data to its Prospect Intelligence platform so sales reps could better understand target prospects and act on fresh opportunities.

By integrating Crunchbase data, Outreach gave customers a more complete view of their audience and made lead qualification and personalized outreach easier. Crunchbase helped Outreach save users an average of 6 to 7 hours of research time per month and contributed to up to a 15% higher response rate, while being easy to integrate in just a few hours.

Outreach