Case Study: Maxio reduces prospecting time with Crunchbase

Maxio reduces prospecting time in one month with Crunchbase

Maxio, a B2B subscription management platform, needed to identify growing subscription businesses at an early stage to grow with them. However, they found it difficult to find accurate and timely data on these companies. This challenge led them to the vendor, Crunchbase.

Maxio implemented the Crunchbase Business product with its Salesforce Integration to access up-to-date company data directly within their CRM. This integration allowed their sales team to significantly reduce prospecting time and create personalized messages within the first month. The solution also enabled workflows to alert teams about key growth signals like funding rounds, helping them connect with ideal buyers and identify new opportunities.

Maxio