Case Study: LinkSquares cuts prospecting time by 60% with Crunchbase

How LinkSquares Cut Prospecting Time by 60% with Crunchbase

LinkSquares, a SaaS company providing an AI contract management system for legal and finance teams in tech, needed a faster way for its sales enablement team to find and qualify prospects. Before using Crunchbase, reps were manually searching across multiple tools and websites, often with outdated information, which made prospecting time-consuming and inconsistent.

With Crunchbase Business, LinkSquares was able to quickly uncover companies in its target market, track trigger events like funding rounds, acquisitions, and leadership changes, and send qualified prospects directly to Salesforce. Crunchbase also helped the team set alerts and surface relevant accounts automatically, cutting account qualification time by more than 60% and generating over half of new pipeline accounts from Crunchbase.

LinkSquares

Samuel Hall

Sales Enablement & Training Specialist