Case Study: Dialpad achieves a 50% email open rate with Crunchbase

Dialpad Achieved a 50% Email Open Rate with Crunchbase

Dialpad, a telecommunications company with over 400 employees and 70,000 customers, needed a scalable way to identify newly funded startups for its Dialpad for Startups program. The challenge was finding the right companies with growth potential, since traditional firmographic targeting alone couldn’t show which prospects had the runway to benefit from the offer. Dialpad used Crunchbase Business to build more effective target account lists.

With Crunchbase Business, Dialpad enriched its CRM and marketing automation systems with updated company, funding, and firmographic data to target newly funded startups more precisely. Crunchbase helped the team launch personalized drip campaigns that achieved a 50% email open rate and a 22% conversion rate, while also cutting 25 hours per month from the time needed to manually create target account lists.

Dialpad