Case Study: Clay increases product engagement with Crunchbase predictive intelligence

Clay powers 2.6 million actions with Crunchbase predictive intelligence

Clay, a creative go-to-market data platform, was facing a challenge where its users, "go-to-market engineers," needed more than just historical data. They required predictive intelligence to identify high-value companies before their competitors, a capability that was missing from their existing data sources. To address this gap, the customer and its own internal teams specifically requested an integration with the predictive data from Crunchbase.

By integrating the Crunchbase API, Clay embedded forward-looking company predictions directly into its platform. This allowed its customers to automatically enrich CRMs, prioritize outbound efforts, and score leads based on future funding and growth signals. The solution delivered significant results for Crunchbase, including over 2.6 million actions powered by its data within Clay, actively used across 4,700 workspaces, which led to increased product adoption and strengthened retention for Clay.

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