Case Study: Zeta Global drives 30% more enterprise leads with Crossbeam

Zeta Global drives 30% more enterprise leads with Crossbeam

Zeta Global, an AI-powered marketing platform, faced the challenge of building a new partner program from scratch to generate enterprise leads. Their initial process of manually mapping partner connections from LinkedIn to their ideal customer profile using spreadsheets was slow and inefficient. To overcome this, they partnered with Crossbeam to implement its account mapping capabilities.

The solution implemented by Crossbeam enabled Zeta Global to systematically upload partner LinkedIn connections to identify overlaps with their target accounts. This data-driven process streamlined co-selling strategies and provided sales teams with actionable partner insights directly in Salesforce. As a result of using Crossbeam, Zeta Global sourced 15 new enterprise-level leads and achieved a 30% increase in partner-sourced enterprise leads within the first year.

Zeta Global