Crossbeam
52 Case Studies
A Crossbeam Case Study
Yotpo, an eCommerce experience platform, faced the challenge of scaling its partner program efficiently. With a vast ecosystem of integration and agency partners but a small team, managing manual account mapping and providing sales with clear visibility into partner influence was overwhelming. This hindered momentum and left their sales team without the insights needed to leverage partnerships effectively.
Using Crossbeam's ecosystem platform and its Slack integration, Yotpo embedded real-time partner intelligence directly into their sales team's workflow. They created automated reports and alerts for opportunity overlap, fostering proactive collaboration in shared Slack channels. This solution enabled Yotpo to double their partner-sourced annual contract value and achieve 60% year-over-year growth in their partner channel, making partnerships a core driver of sales success.