Case Study: Talkwalker boosts partnership ROI and partner-sourced revenue with Crossbeam

Talkwalker increases partner ROI with Crossbeam and 104 partners

Talkwalker, a global social analytics company, faced the challenge of maximizing the value and revenue from its extensive partner ecosystem. To better prioritize potential partnerships and drive co-selling revenue, their VP of Partner Alliances sought a solution and chose to use Crossbeam, an ecosystem-led growth platform.

By implementing Crossbeam, Talkwalker gained critical insights through features like Partnership Overview, which assesses account overlap without full CRM integration. This allowed them to vet partners effectively and then use day-to-day account mapping to proactively enable their sales teams. As a result, Crossbeam helped Talkwalker significantly increase partner-sourced revenue, with their partnership program becoming a key element of the company's overall revenue strategy, including the signing of a major new partnership.

Talkwalker