Case Study: Sendoso doubles partner-influenced pipeline with Crossbeam

Sendoso doubles partner-influenced pipeline 50% in 3 months with Crossbeam

Sendoso, a sending platform, faced challenges in breaking into target enterprise accounts and accelerating its sales cycle. They partnered with Crossbeam, utilizing its partner ecosystem platform, to move away from guesswork and leverage real-time partner data for co-selling.

By implementing Crossbeam, Sendoso integrated partner data directly into Salesforce, empowering sales reps to identify overlaps and secure warm introductions. This solution enabled them to double the number of partner-influenced deals in just three months, leading to a significant increase in pipeline and the successful closure of a six-figure enterprise deal. Crossbeam provided the data and workflow modernization needed to drive this co-selling success.

Sendoso