Case Study: Sendoso boosts win rates and ACV with Crossbeam

Sendoso boosts win rates and ACV with Crossbeam

Sendoso, a leading sending platform, faced challenges in scaling its partnership influence on sales pipeline. The partnerships team needed a frictionless way to share account insights with sales, but manual processes created bottlenecks and security concerns hindered partner collaboration. They turned to the vendor Crossbeam and its Collaborative Growth Platform to address these issues.

Crossbeam provided a secure platform for partner ecosystem collaboration and integrated this data directly into Salesforce via the Crossbeam Salesforce App. This gave sales teams immediate visibility into partner relationships on key accounts. The solution enabled Sendoso to aggressively enable their sales teams, resulting in a massive spike in metrics including a much higher win rate and increased average contract value (ACV) when a partner was involved in deals.

Sendoso