Case Study: Pigment increases win rates with Crossbeam

Pigment increases win rates 5-10% with Crossbeam

Pigment, a modern business planning platform, faced the challenge of operationalizing its new partner program to drive Ecosystem-Led Growth (ELG). They needed to move beyond manual spreadsheets to eliminate channel conflict, enable scalable data-sharing with partners, and integrate partner data across their sales, marketing, and customer success teams. To solve this, they turned to the vendor Crossbeam and its ecosystem-led growth platform.

By implementing Crossbeam, Pigment centralized its partner data, enabling seamless account mapping and real-time insights. The solution empowered their sales and marketing teams with ecosystem data integrated directly into Slack and Salesforce. The results were significant, including a 5-10% increase in win rates on partner-attached deals, with partners involved in 80% of closed-won deployment deals. Furthermore, 16% of all new logo revenue was partner-sourced in their first year, demonstrating the measurable impact of using Crossbeam.

Pigment