Case Study: PayFit Doubles Win Rates with Crossbeam

PayFit doubles win rates with Crossbeam

PayFit, a payroll and HR management software company, faced the challenge of generating a high volume of high-quality leads to meet its ambitious sales targets. To improve prospect quality and conversion rates, the company partnered with Crossbeam to test a hypothesis that prospects who were already customers of their partners would be more valuable.

Using Crossbeam's ecosystem platform for account mapping, PayFit was able to identify and prioritize these high-quality leads from within its partner network. The solution delivered significant results, with Crossbeam helping to achieve up to a 60% conversion rate from lead to demo and a 50% conversion rate from demo to customer. Overall, leads sourced through Crossbeam had a 100% better conversion rate than other methods.

PayFit