Case Study: LeanData accelerates partner-sourced revenue with Crossbeam

LeanData grows partner-sourced revenue 15% with Crossbeam

LeanData, a Revenue Orchestration Platform, faced a challenge where its partnerships team was manually mapping accounts in spreadsheets, leading to stale data and co-selling blindspots. They struggled to efficiently get accurate partner data in front of their internal sales and customer success teams. To solve this, they invested in Crossbeam, its Salesforce Widget, Salesforce Custom Object, and Slack integration.

By implementing Crossbeam, LeanData made partner data visible and actionable for its go-to-market teams. This empowered their reps to activate co-selling and prioritize their outreach. As a result, LeanData grew partner-influenced revenue from 3% to 80% in a year and achieved a 15% increase in partner-sourced revenue growth. Furthermore, deals influenced by partners had annual contract values that were 24% higher than non-influenced deals.

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