Case Study: JustCall boosts retention and accelerates revenue with Crossbeam

JustCall boosts retention to 90% with Crossbeam

JustCall, a cloud communications platform, faced challenges in prioritizing and driving adoption for its software integrations. Before using Crossbeam's Ecosystem-Led Growth platform, their product team built integrations based on prospect requests, which often misaligned with existing customer needs. This led to slow adoption, missed revenue opportunities, and limited visibility into which integrations truly improved customer retention.

By implementing Crossbeam, JustCall gained a structured partner intelligence framework. They used Crossbeam to map customer ecosystems, enrich their CRM, and prioritize their integration roadmap based on real overlap data. This solution enabled targeted outreach and adoption campaigns. As a result, JustCall saw a 66% increase in average contract value, a 58% drop in average time to convert, and achieved over 90% retention for customers with two or more active integrations.

JustCall