Case Study: HubSpot strengthens its acquisition of The Hustle with Crossbeam

HubSpot uses Crossbeam to map 1.5 million Hustle subscribers and inform acquisition deal terms

HubSpot, a marketing, sales, and service software company, faced a challenge during its acquisition due diligence of media company The Hustle. It needed to precisely determine the market opportunity and value of The Hustle's large subscriber base. To answer this, HubSpot's corporate development team turned to the ecosystem platform Crossbeam to analyze customer overlap.

Using Crossbeam, HubSpot and The Hustle securely compared their customer and subscriber lists. This solution provided precise data on the overlap between their audiences, which was a critical factor in validating the acquisition's potential. The data from Crossbeam helped HubSpot build a business case, forecast revenue, and ultimately informed the final deal terms, leading to the successful acquisition.

HubSpot​​