Case Study: FullStory boosts client retention and pipeline growth with Crossbeam

How FullStory Increased Client Retention Using Ecosystem-Led Growth Tactics

FullStory, a digital experience platform, wanted to improve client retention while also driving partner-led pipeline growth. The company’s partnerships team needed a better way to identify shared customers and prospects across its 225+ partners so it could promote integrations, coordinate joint messaging, and ensure those integrations were actually adopted by customers.

Using Crossbeam’s account mapping and ecosystem-led growth tools, FullStory built targeted “better together” campaigns, enabled sales and customer success teams, and tracked integration adoption more effectively. With Crossbeam, FullStory reported a 4 percentage point increase in gross dollar retention, a 6 percentage point increase in net dollar retention, a 50% increase in new pipeline from co-selling and co-marketing, and a 5x increase in partner-attached closed-won deals year over year.

FullStory

Jon Mead

Director of Technology Partnerships and Solutions