Case Study: Friendbuy drives partner-influenced revenue growth with Crossbeam

How Friendbuy Cultivated a Culture of Partnerships in 18 Months

Friendbuy, a referral marketing platform company, needed a faster, more scalable way to manage its growing tech partnership program. Before using Crossbeam, the team relied on spreadsheets, emails, and manual VLOOKUPs to compare customer lists, making partner management highly laborious and slowing down efforts to prove the value of partnerships.

With Crossbeam’s account mapping tools, Slack and Salesforce integrations, Copilot, Widget, and custom enrichment in Salesforce, Friendbuy could quickly identify mutual customers, opportunities, and prospects, involve partners in deals, and drive partner-led outbound and customer success motions. The result was meaningful ecosystem revenue impact: 35% of pipeline became partner influenced or sourced, outbound opportunities increased by 45% with partner-led messaging, and partnerships became a core part of Friendbuy’s operating model.

Friendbuy

Samantha Samuels

Vice President Partnerships