Case Study: Everflow Shortens Enterprise Sales Cycles with Crossbeam

How Everflow Used Partner Data to Shave Four Months Off Of Enterprise Deal Cycles

Everflow, a partner marketing platform with a lean partnerships team, was struggling to manage co-marketing and co-selling efforts at scale using spreadsheets. As enterprise sales cycles grew long and complex, the team needed a better way to surface shared accounts, activate partners, and give sales reps the intelligence they needed to get meetings and warm introductions more effectively.

Using Crossbeam’s account mapping tools and HubSpot integration, Everflow automated the flow of partner overlap data into HubSpot for reporting, lead routing, and co-marketing lists. With Crossbeam, Everflow shortened enterprise sales cycles by 44%, sourced six enterprise referrals from a partner in one month, increased co-marketing campaigns by 50% each quarter, and closed three deals from those referrals within six weeks.

Everflow

Ed Ceballos

Head of Partnerships