Case Study: Census achieves 34% higher ACVs with Crossbeam

How Census Uses Partner Data to Pursue Higher ACVs

Census, a reverse ETL platform, needed a better way to identify deal signals, gather account intelligence, and uncover partner-sourced opportunities. Before using Crossbeam, the team relied on third-party data and ad hoc outreach to piece together information about prospects, leaving them with limited confidence in pricing and sales discussions.

With Crossbeam’s account mapping, reports, and notifications, Census now surfaces second-party partner data to accelerate deals, prioritize target accounts, and generate warm introductions through its ecosystem. The result has been a measurable lift in performance: partner-influenced deals at Census deliver 34% higher annual contract values than non-influenced deals, while also helping the team keep partner-sourced leads flowing and prospect more strategically.

Census

Sylvain Giuliani

Head of Growth and Operations