Case Study: Bombora achieves $100K in new partner-sourced revenue in 2 months with Crossbeam

How Bombora Discovered Hidden Pipeline and Closed $100K in 2 Months with Crossbeam

Bombora, a B2B intent data company, needed a faster, more efficient way to prioritize accounts, map partners, and support co-selling without relying on spreadsheets. With a 6-8 person partnerships team and 70+ partners, Bombora wanted better visibility into overlaps and fresher data to help sales and customer success teams focus on the right opportunities.

Using Crossbeam’s partner ecosystem platform, Bombora connected Salesforce, built shared account populations, and used real-time account mapping, reports, Slack alerts, and intent data to identify and act on joint opportunities. The result was $100K in partner-sourced revenue in just two months, along with faster workflows, better account prioritization, and stronger collaboration with partners and internal teams.

Bombora

Ryan Klekas

Director of Channel Partnerships