Case Study: GoCardless increases partner-influenced deals and improves partner collaboration with Crossbeam

GoCardless boosts partner-influenced deals to 30–40% with Crossbeam

GoCardless, a leader in payment solutions, faced challenges in maintaining transparency and optimizing operations within its partnership program. To address this, the company turned to Crossbeam and its Nearbound Revenue Platform to introduce a more structured, data-driven approach to partner management.

By implementing Crossbeam, GoCardless equipped its teams with actionable insights for sales enablement and targeted marketing initiatives. This solution led to a dramatic increase in partner-influenced deals, which surged from 10% to an impressive 30-40% each quarter. Crossbeam provided the framework for enhanced collaboration and data-driven strategies, fundamentally strengthening GoCardless's partnerships.

GoCardless