Case Study: Fundraise Up achieves 30% revenue outperformance with Crossbeam

Fundraise Up drives 69% more pipeline YoY with Crossbeam

Fundraise Up, a digital donation platform for nonprofits, faced the challenge of scaling partnerships with trusted but data-sensitive agency partners. These agencies were crucial for credibility and influence but resisted traditional account mapping and data sharing, creating friction in the partner program.

Using Crossbeam's Ecosystem Intelligence platform, Fundraise Up implemented a flexible mapping approach using CSV uploads and snapshots to lower barriers. This allowed them to identify high-overlap partners, integrate insights into sales workflows via Crossbeam Copilot, and trigger co-selling motions. The results included a 69% year-over-year pipeline increase, double-digit improvements in win rates when partners were involved, and the partnerships team tracking at 30% above its revenue plan.

Fundraise Up