Case Study: FullStory boosts retention and partner-driven revenue with Crossbeam

FullStory boosts net dollar retention 6% with Crossbeam

FullStory, a digital experience platform, faced the challenge of increasing client retention and driving integration adoption with its more than 100 technology partners. To address this, the company turned to Crossbeam, an ecosystem-led growth platform, to better leverage its partner ecosystem for growth.

Using Crossbeam, FullStory implemented targeted ecosystem-led marketing campaigns to identify and promote integrations to mutual customers and prospects. This solution enabled their sales and customer success teams, leading to measurable results including a 4% increase in gross dollar retention and a 6% increase in net dollar retention. Furthermore, FullStory saw a 5x year-over-year increase in partner-attached closed-won deals, demonstrating the significant impact of the Crossbeam platform.

FullStory