Case Study: Friendbuy boosts partner-driven pipeline and outbound growth with Crossbeam

Friendbuy boosts partner-influenced pipeline 35% with Crossbeam

Friendbuy, a referral marketing platform, faced the challenge of building a strategic partnerships function without the proper tools. Their VP of Partnerships was manually managing partner data through spreadsheets and emails, a highly laborious process that hindered their ability to prove the value of their tech partner program and leverage their ecosystem for growth. To address this, they implemented Crossbeam's account mapping tools and its integrations with Slack and Salesforce.

By using Crossbeam, Friendbuy was able to build a data-backed partnerships strategy. The solution enabled them to vet new integrations, accelerate co-selling, drive integration adoption, and improve outbound outreach. The measurable results were significant, with 35% of their opportunities becoming partner-influenced or sourced and a 45% increase in outbound opportunities using partner-led messaging. Crossbeam provided the data visibility needed to make partnerships an integral part of their company's operating procedures.

Friendbuy