Case Study: Everflow Shortens Enterprise Sales Cycles with Crossbeam

Everflow shortens enterprise sales cycles by 44% with Crossbeam

Everflow, a leading partner marketing platform, faced challenges with lengthy enterprise sales cycles and inefficient partner co-marketing processes due to relying on manual spreadsheets. Their partnership team, led by Ed Ceballos, struggled to scale their activities and provide timely sales intelligence to their reps. To overcome this, they implemented account mapping tools and the HubSpot integration from the vendor Crossbeam.

By using Crossbeam to integrate partner data directly into HubSpot, Everflow automated the creation of contact lists for co-marketing campaigns and built performance dashboards for their sales team. This solution provided reps with critical partner relationship data at the right time, enabling warm introductions and shared sales intelligence. As a result, Everflow shortened its enterprise sales cycles by 44%, sourced six enterprise referrals from a single partner in a month, and increased the number of co-marketing campaigns it runs each quarter by 50%.

Everflow