Case Study: Dialpad scales integrations and drives faster adoption with Crossbeam

Dialpad launches 40+ integrations in a year with Crossbeam

Dialpad, an AI-powered communication and collaboration company, faced the challenge of scaling its suite of product integrations. Its small partnerships team needed a more efficient way to vet new technology partners and find early adopters for new integrations, moving beyond manual processes and spreadsheets. They turned to Crossbeam and its account mapping tools to streamline this process.

By implementing Crossbeam's real-time account mapping and reporting, Dialpad gained a data-backed process for evaluating partnership opportunities and identifying mutual customers. This solution enabled Dialpad's small team to launch over 40 integrations in a single year, a 120% increase from the previous year, without needing to add more headcount. Crossbeam provided the scalable process needed to drive rapid integration adoption and sustain growth.

Dialpad