Case Study: Census achieves 34% higher ACVs with Crossbeam

Census boosts ACVs by 34% with Crossbeam

Census, a reverse ETL platform, faced the challenge of accelerating its sales cycles and pursuing higher-value deals without reliable data. Before using Crossbeam, its team relied on inefficient ad hoc research and third-party platforms to find information on target accounts, resulting in a lot of uncertainty during the sales process.

By implementing Crossbeam's ecosystem platform, Census gained access to valuable second-party data from its tech partners. This allowed them to surface sales intelligence to accelerate deals, generate ecosystem-qualified leads, and craft more targeted outreach. As a result, Census achieved a 34% higher annual contract value on partner-influenced deals compared to non-influenced deals.

Census