Case Study: Box drives 55% higher potential ARR and 27% shorter deal cycles with Crossbeam

Box shortens deal cycles by 27% with Crossbeam

Box, a leading content cloud provider, faced the challenge of scaling its partnerships and accelerating revenue growth through its ecosystem. The company needed to strategically align its partner program with sales goals and efficiently manage co-selling initiatives across a large network of nearly 400 partners. To address this, they turned to the Crossbeam ecosystem-led growth platform and utilized the Allbound partner management system.

The solution involved using Crossbeam for account mapping and data-driven insights to execute targeted Ecosystem-Led Growth (ELG) co-sell plays. Box integrated these partner strategies with existing sales incentive programs, while using Allbound to manage referrals, deal registration, and partner enablement. This approach, championed by Crossbeam and Allbound, delivered significant results: a 55% higher potential annual recurring revenue closed, a 27% reduction in average deal cycles, and a 92% increase in average contract value, helping Box surpass $1 billion in ARR.

Box