Case Study: Bombora uncovers $100K in new revenue with Crossbeam

Bombora uncovers $100K in revenue in 2 months with Crossbeam

Bombora, a B2B intent data company, faced the challenge of inefficient partner collaboration, relying on slow and cumbersome spreadsheets to identify co-selling opportunities with its channel and integration partners. This manual process hindered their ability to quickly uncover new revenue and prioritize accounts for their sales team. To solve this, they implemented Crossbeam's partner ecosystem platform.

Using Crossbeam, Bombora connected its CRM to automate real-time account mapping and reporting with partners. This allowed their partnership team to instantly identify overlapping accounts, infuse reports with intent data for prioritization, and streamline a co-selling process. As a result, Bombora closed $100,000 in new partner-sourced revenue within just two months of using Crossbeam, while also enabling more productive collaboration with sales and customer success teams.

Bombora